Add Digital Campaign Group
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    Add Digital Campaign Group

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    Article summary

    Digital Campaign Groups are used to run SMS or Email campaigns using any CPaaS provider. You can create multiple campaign groups and map with the Campaigns.

    Perform the below steps:

    1. Click + to see the options available and select Add Digital Campaign Group.

    2. Enter a Campaign Group Name and a Description.

    3. Click Save And Continue.

    To configure a digital campaign group, follow the steps below:

    1. Use a slide bar to set the Initial Number of Contacts. This defines the number of contacts that are sent to the dialer initially.

    2. Use the slide bar to set the Increment By percentage to increase the contact delivery to the dialer.

    3. Use the slide bar to set the Decrement By percentage to decrease the contact delivery to the dialer.

    4. Set the Upper Threshold limit as a multiple of Initial Number of Contacts that are delivered to the dialer.

    5. Set the Iteration Interval. This is the wait time between iterations in seconds.

    6. Enable the Auto Balancing checkbox to automatically distribute the contacts from the uploaded file equally to all campaigns mapped to the group.

    7. Enable the Throttling checkbox to control contact delivery to maintain the Service Level Agreement (SLA) like control queue time or reduce abandoned calls.

    8. Go to the Time Zone section. All the time zones selected in the application in Time Zones are displayed. Select the checkboxes for the Time zone and the callable window time for each time zone (optional configuration) which overrides the global Time zone selection.

    Note:

    The campaign balancing feature as defined in this section works based on Campaign Priority and NOT contact distribution among configured campaigns. During every iteration, when the responses from specific campaigns are received, the algorithm does not validate the per campaign response rate to select the campaigns to distribute contacts for the next iteration. Irrespective of the responses from specific campaigns, the algorithm distributes contacts to configured campaigns based on the originally defined percentages.


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