Contact Strategy
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    Contact Strategy

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    Article summary

    Contact Strategy refers to the approach to effectively engage with customers through multiple channels or multiple numbers. It involves creating a framework to use in a Campaign for the sequence of numbers or channels, determining the retries allowed, adjusting the callable time for each number and Channel, and defining the Rescheduling strategy for each outcome of an attempt.

    Contact Strategy Types

    The application supports three types of contact strategy:

    Simple Strategy: A simple strategy is easily configurable. This strategy allows you to configure modes to be tried one at a time in a sequential order based on the weightage. The cycle is repeated till the configured number of cycles is completed.

    Advanced Strategy: An advanced strategy allows you to define complex retry rules.

    Callback Strategy: A callback strategy allows the agents to set callback requested by the customer and configure various aspects as to how this callback calls are handled with respect to dialing, agents, retries, contact status, etc. Callback Strategy is not applicable for the current release.

    The Contact Strategy displays the following fields:

    Fields

    Description

    Name

    Name of the contact strategy.

    Strategy Type

    Types of the contact strategy:

    • Simple

    • Advanced

    • Advanced - Overridden or Callback.

    Description

    Description of the contact strategy.

    Modes

    Modes of the contact strategy.

    Actions

    Actions to be taken.

    ADD MODES

    In the grid displaying the contact strategies, click the Modes dropdown list to see all the modes mapped to this contact strategy.

    1. In the expanded Contact Strategy Modes pop up, you can do the following actions.

    2. Click ADD MODES and configure contact strategy. Follow the instructions given in the Modes.

    3. Use the ON/OFF switch button to activate/ deactivate the modes successfully.

      Note:

      This facility is available only for Simple Strategy and not for Advanced or Callback Strategies.

    4. Click the Edit button to modify the contact strategy page.

    5. On clicking the Copy button, the available unused modes are shown - Voice modes for voice campaigns, SMS modes for SMS campaign, Email modes for Email Campaign, and Custom modes for custom campaigns. You can add the required mode from the dropdown list and click Save.

    6. Click Delete to delete the required mode.

    ACTION

    The Contact Strategy Actions column displays two buttons:

    1. Copy: Use this button to copy the entire contact strategy, including the mapped modes and the Telephony Outcomes configured.

    2. Delete: Use this button to delete a contact strategy.

      Note:

      If you have mapped any modes associated to this contact strategy or mapped this contact strategy to any campaign, you cannot delete this contact strategy.


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