Controlled Release V 1.0.0

Key Features

The following are the key features for this controlled release in Acqueon Data Cloud:

• Data Ingestion: Data Cloud streamlines the collection and integration of data from multiple sources, including Salesforce and Amazon S3, directly into the platform. This unified approach enriches customer profiles, enabling deeper insights and more informed decision-making across the platform.

• Identity Resolution & Profile Creation: Data Cloud efficiently consolidates and unifies data from various sources to create comprehensive, single profiles for each customer. Through advanced identity resolution, it ensures accurate matching across data points, providing a 360-degree view of each customer for enhanced personalization and engagement.

• Segmentation: Data Cloud leverages unified customer profiles to create precise, multi-dimensional segments based on behaviors, demographics, and preferences using advanced conditional operators. This enables targeted outreach and personalized engagement, ensuring each Interaction is relevant and effective.

• Data Activation to Acqueon Campaigns: With its tight integration to Acqueon Campaigns, Data Cloud activates customer data across various channels, driving real-time customer engagement. This feature leverages insights derived from the data to facilitate personalized interactions and informed decision-making.

• Reverse to Salesforce: Data Cloud transforms and delivers critical insights back into Salesforce, making the data actionable for customer engagement, reporting, and decision-making. This enables personalized interactions, effective Campaign execution, and targeted sales activities, ensuring the business has the right information at the right time.

Other Features

Some of the additional features that Data Cloud provides are as follows:

• Multi-Tenancy: Data Cloud is built on a robust, pure SaaS architecture leveraging AWS infrastructure to deliver secure, scalable, and efficient multi-tenancy support for multiple tenants and subtenants. This design ensures high performance, resilience, and ease of management across environments.

• Single Sign-On (SSO): Simplifies user access management across multiple applications with SSO. Data Cloud supports SSO through Amazon Cognito Identity Provider (IdP) and supports SAML-based IdPs integrated with Cognito. This enables seamless access across multiple platforms with enhanced security.

• Server-Side Error Logging: Improves reliability with comprehensive server-side error logging, enabling faster identification and resolution of issues. This feature helps maintain system performance and minimizes downtime.

• Accessibility Compliance: Ensures that the platform meets accessibility standards, making it usable for individuals with disabilities. This commitment to inclusivity ensures that all users can effectively utilize the platform.

• Telemetry: Gains insights into system performance and usage through telemetry data. This feature provides visibility into how the platform is used, allowing for data-driven improvements and enhancements.

• Contextual Help: Contains links within the product to the documentation topic that details that feature.