Create your Data Model

Before collecting and unifying data, it is mandatory to define entities and attributes. The Data Model feature helps you effectively organize and manage your data by defining entities and attributes, which play a key role in data ingestion and storage. Although it provides a standard structure, it can be customized to meet your specific business needs. This setup makes it easy to handle large amounts of data while keeping it structured.

Entities follow a parent-child structure, where the parent represents the Customer Profile and the child entities capture transactional data. Each child Entity maintains a many-to-one relationship with the parent, allowing multiple child records to be linked to a single-parent record.

Before understanding how the Data Model works, let’s look at the types of entities in Data Cloud:

• System Entities – These are predefined entities by Data Cloud and cover common business processes and data management tasks. Think of them as the building blocks provided out of the box.

• Custom Entities - Users create these to meet specific business needs that aren’t covered by standard entities. Custom entities allow creation of additional attributes and relationships, enabling tailored data management according to unique requirements.