Profiles

The Profiles functionality provides a centralized view of customer profiles. To access this feature, click Profiles in the left navigation menu. The Audience Details list is displayed, showing the available customer profiles and their associated information.

By default, each profile contains a predefined set of attributes along with dynamic unique identifiers. The profile information is displayed in the following order:

1. Last Name

2. First Name

3. State

4. All the existing unique identifier attributes are displayed dynamically.

   Note:

   The fields can vary based on your configuration.

5. Belonging Segments — Displays how many segments a profile belongs to. For example, if a profile is in two different segments, the number is 2.

6. Profile Updated Timestamp —The last updated date and time for this record.

Select a profile from the list to view its details. The profile details page contains the following tabs:

1. Overview:  Displays profile information organized by attribute categories. Related attributes are grouped together to provide a clear and structured view of customer data.

2. Activity: Displays all child entity data associated with the selected profile. This tab provides a consolidated view of profile activities and connected entities for quick access to related customer information.

To return to the Profiles home page, click Cancel on the top of the page.

Profile Display and Sorting Behavior

1. Last Name is displayed as the first column in the Profiles home page by default. This setting cannot be changed.

2. The Profiles home page displays the profiles list according to the selection in the Default Sorting and Sorting Order dropdown lists.
   For example, if you select email and descending as the Default Sorting and Sorting Order respectively. And suppose there is a profile with the name Zach having an email id zxcv@abc.com. And that there is no other profile with email address that starts with z. Then the Profile home page displays Zach’s profile on the top of the list. The other entries in the Profile home page are sorted in the reverse alphabetical order of the email addresses.

3. To change the first column for other entities, change the selection to the option you want in the Default Sorting list in the Edit Entity section under Data Model.

4. If the selected attribute is masked for PII in the Profile entity, the Profile home page is sorted by Profile ID in the alphabetical order.

5. If the selected attribute is masked for PII in the Interaction entity, the attributes under the Activity tab are sorted by ID in the alphabetical order.

   Note:

   For more information on Default Sorting, refer to this topic.