Segments

Segmentation is the process of grouping customers with similar characteristics or behaviors. Segments in Data Cloud let you create focused groups from your larger dataset based on the criteria you choose. Consider it to zoom in on specific parts of your data for more targeted insights and actions. For example, you could set up a Segment for customers under 30 years old or those living in a specific zip code.

On the left side of the navigation pane, click Segments. The first time you open the page, it appears blank because no segments have been created yet. Once segments are created, they are displayed here in a grid view. Here you create segments using the Include and Exclude conditional operators.

The Segments page shows the following details.

• Add Segment - Button to create a new segment. To learn more about creating a new segment, refer to Creating and Editing Segments.

• Segment Name — The name of the segment

• Description — The description for the segment

• Status – Displays one of the two segment statuses mentioned below:

  • Active – Indicates the segment is under processing.

  • Inactive – Indicates the segment is not being processed.

• Last Update – Displays the date time of the latest segment update.

• Actions – Displays the edit and delete segment options. The edit option is used to edit the description and status of the segment.