Setting up Destination Mapping

After setting up your Campaigns Destination, follow these steps to configure your destination mappings:

1. Navigate to your Campaigns destination and click Configure. The Destination Mapping page is displayed.

2. Click Add. The following fields are displayed:

   • Segment – The dropdown menu contains the names of all the Segments you created. Select the required segment from the list. For example, Purchase history.

     Note:

     A single segment cannot be mapped to multiple campaigns. Segments are not editable once saved.

   • Campaign – Displays campaign names that are set up in Acqueon Campaigns through the Campaigns Connection.

   • Campaign Profile – Shows the profile name associated with the selected campaign, populated based on your campaign choice.

   • Activation – Choose the activation mode (Manual or Scheduled) for your mapping. Click the tick mark to save.

     • Manual – This option allows you to manually export and send the segment data to Campaigns. The process is initiated only when you click Export; it is not automated.

     • Scheduled – Set up a schedule for the activation to occur automatically at specified intervals.

   • Status — There are two types of statuses:

     • Segment status — Indicates whether the segment is enabled or disabled currently.

     • Segment-Campaign mapping status — Displays the status of the scheduler responsible for Segment-Campaign mapping.
       There are three types of Segment-Campaign mapping statuses:

       • Scheduler is Running — Indicates the scheduler is under operation. This status appears in green.

       • Scheduler is Paused — Indicates the scheduler is on hold. This status appears in orange.

       • Scheduler is not created — Indicates the scheduler does not exist. This status appears in grey.

     • Last Update — Last update done to the Segment-Campaign mapping.

     • Actions – After saving your settings, you can manage the activation process with these options:

       • Schedule — If you had selected Scheduled as your activation mode, the Schedule option is displayed. Clicking this opens the Schedule Activation window where you can set up these options:

         • Activation Method – Displays the selected activation method, Scheduled.

         • Run Work – Set up your task schedules here.

         • Time Zone – Displays the configured time zone in Global Settings.

         • Start Task At – Set the start time of the schedule.

         • Repeat – Define intervals for repeating the task.

         • End Task At – Set the schedule’s end time.

         • Click Apply to save changes. A success message is displayed to confirm your updates.

       • Configurations – The Configure option in the Actions column plays a crucial role in customizing how your profile data interacts with Acqueon Campaigns. This feature applies only to the Schedule activation mode. Based on your engagement strategy, it lets you define the specific behaviors and conditions under which profiles are sent, updated, or removed (scrubbed). This way, you set detailed rules for each mapping record, tailoring the actions to meet your campaign needs. To set these rules, click Configure and the Field and List ID tabs are displayed.

         Note:

         Fields sent from Data Cloud to Acqueon Campaigns must not exceed 128 bytes.

         In the Field tab, you configure what profiles must be sent to Acqueon Campaigns as part of every schedule.

         • New profiles when entering a segment – Use this option if you want to send new profiles that enter a segment to Acqueon Campaigns. To enable, select the Entering a Segment checkbox.

         • Existing profiles within the segment when – Choose when to send updated profiles to Acqueon Campaigns. You can select one of the following criteria:

           • Attribute changes – Any changes to the existing attribute in the profile.

           • Segment attribute changes – Specific updates to attribute that are used in the Segmentation condition.

           • Selected attribute changes – Updates to selected attributes defined in your setup.

         • Existing profiles exiting the segment when – This option handles profiles that are exiting a segment and need to be scrubbed, meaning the contact is removed from Acqueon Campaigns. Choose when to send to Acqueon Campaigns a profile that exited a segment. You can select one of the following criteria:

           • Attribute changes – Use this to scrub profiles based on general attribute changes.

           • Segment attribute changes – Use this to scrub profiles due to changes in attribute that are used in the Segmentation condition.

           • Selected attribute changes – Updates to selected attribute defined in your setup.

         In the ListID tab, you configure the List ID for each segment-campaign mapping with a scheduled activation type. The List ID specifies where profiles from the segment are exported and uploaded in the campaign. You can also choose a reset frequency for the List ID from the schedule dropdown list.

         • List ID — Select the appropriate option from the following list of schedule options:

           • Daily – Resets the List ID every day.

           • Weekly – Lets you pick a specific day of the week (example: every Monday).

           • Monthly – Allows you to choose a specific date (example: the 15th of every month).

           • Custom – Gives more flexibility. You select a start date and then set the frequency in the Every text field, which represents months. For example, if you choose Custom, set the start date as March 1st and type 2 in the Every field, the List ID resets on March 1st, May 1st, July 1st, and so on.

       • Edit – Click Edit to edit the record. Then click the tick mark to save changes.

         Campaign, Campaign Profile, and Activation fields are editable for the mappings.

       • Delete the Mapping – Click Delete to remove a mapping record.

       • Set the activation process

         Depending on the activation mode you had selected, different actions are displayed in the Actions column. Click the icon under Actions for the specific mapping to see the available options:

         • Export – If you had selected Manual Activation, the Export option is displayed. Click Export to send the segment data to Acqueon Campaigns. When you use the Export option with manual activation mode, it sends all the profiles in that segment to the Campaigns and creates a new List ID for those profiles. A confirmation message prompts you to proceed.

           • Click Export again to finalize the process. A confirmation message is displayed.

Other Operations on the Destination Mapping page:

• Bulk Delete – Use the Select All icon (in the first column) to delete multiple mappings simultaneously.

  • Click to confirm. A confirmation message is displayed.

• Edit All – Edit all fields that are available for editing, except segments.

  • Click Apply to save the changes.

• Filter – Use the filter icon to search specific columns; select the desired column name from the pop-up so that the search term is coined for the selected column name.