Connections

Connections refer to the mechanisms through which Data Cloud interacts with external systems, such as Salesforce to collect and integrate data. It enables the flow of data in and out of Data Cloud, facilitating the aggregation of customer information from various sources like CRMs, databases, and other applications.

Establish connections with your existing data sources such as CRMs, EHRs, ACDs, and integrate your customer profile information to create a unified customer profile. These connections serve as the foundation for data integration enabling the creation of unified customer profiles by combining data from varied sources.

A Connection is the starting point for any source or destination.

Relationship Dynamics of Connections, Sources, and Destinations

Connections serve as the vital link between Data Cloud and external systems, facilitating data exchange. Within a connection, you configure sources (where data originates) and destinations (where processed data is sent). However, sources and destinations within the same connection do not interact directly; they fulfill distinct roles orchestrated by the connection.

Connections are bridges, sources are entry points, and destinations are exit points in the journey of data flow, which work harmoniously to ensure seamless integration.